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Model Emma Grattidge launches McArthurGlen’s Denim Icons Campaign

McArthurGlen DenimThis October, McArthurGlen Designer Outlet launches 'Denim Icons' - the fashion campaign of the season, hosting events, promotions and savings inspired by the nation's love of all things denim.

The iconic style will be celebrated at the six UK McArthurGlen centres from the 9 October until the 2 November, and to mark the launch, local Swansea girl, Emma Grattidge has recreated the iconic denim 'shrink to fit' image.

The campaign kicks off with a double denim discount, offering customers who dare to don the trend further savings on their favourite brands. Shoppers who come to the centre in their double denim ensemble on can expect to receive a 10% discount card to be used at the centre on 18 and 19 October.

A fashion treasure hunt will take centre stage, giving shoppers the chance to unlock must-have denim pieces in glass cabinets dotted around the centre from 11 - 19 October. Pick up a key, turn it and see if you are one of the lucky shoppers who can open the lock.

An interactive photo-booth will also provide hours of fun from 25 October until 2 November, allowing customers to recreate their favourite iconic moments and most stylish denim looks. These will be shared instantly via social media using #DenimTheIcons. Street artist Jon Hicks will be creating visually stunning pieces in the centre on Saturday 18th and Sunday 19th October.

Richard Garratt, Centre Manager at McArthurGlen Designer Outlet says: 'We're really excited to be celebrating all things denim this season at the outlet. Denim is a wardrobe staple that is forever stylish and continues to defy decades and trends. Denim Icons will inspire our shoppers to be inspired to wear denim in way that represents their style, through exclusive savings and promotions.'

McArthurGlen Designer Outlet is the leading shopping destination in Wales, with over 90 high street and premium brands including Levi's, Gap, French Connection, Ted Baker, Lacoste, and Jaeger, all at up to 60% less all year round

For further details contact
Rebecca PetersRain Communications
T: + (0)20 7494 4448 
M: +44 (0)7800 503 282

@RainPR #comerainorshine

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